Two briefs, one platform, no guesswork
Pick a brief and make a video that lands. This page walks you through what we are looking for, what you get, and what happens next.
Who we are talking to first: developers and builders, then students, creators and everyday users. So the build brief comes first.
Choose a brief
Two angles, each one a first line you could say out loud. The first carries Denizen Blu's own line; the second carries the one approved claim. Use each word for word.
"I asked it to build something that doesn't exist yet."
Denizen Blu's line: Build what should exist.
For developers and builders first. Open on the thing you have wanted to make and could not. Then show yourself making it in the Playground or from the developer docs. This is the hardest angle to fake, which is why it lands.
"I thought it would cost more."
The claim: Flat price, zero per‑token fees. (individual plans)
Open on what you assumed it would cost. Then show the plan has no per-token fees, using the claim word for word. Do not read out a price.
Say it plainly
Denizen Blu's voice is direct and unshowy. Match that and you cannot go far wrong.
Do
- Use your normal voice and your real workflow.
- Stick to one idea per video.
- If you mention pricing, use only the claim "Flat price, zero per‑token fees." (individual plans), word for word. No prices or dollar amounts, and don't mention Enterprise plans.
- Show the thing working rather than describing it. Don't state or imply speed; if you speed footage up, label it "Sped up" on screen.
- Disclose the partnership clearly. The wording is in the checklist below.
Don't
- Don't use numbers: no prices, users, speed, savings, ratings, or counts of models or languages.
- Don't use security or compliance words ("secure", "encrypted", certifications), or "private".
- Don't say "sovereign".
- Don't present anything as live unless it is live today (no memory, nothing from a roadmap). If in doubt, leave it out and ask your contact.
- Don't say or imply "unlimited": plans have usage limits.
- Don't say or imply you can upload your own model.
- Don't compare with any competitor, named or not.
- Don't promise an outcome for someone else's business.
- Don't imply a review was unpaid if it was not.
- Don't edit the disclosure out of the caption.
Posting window
Every creator posts inside the same window on launch day, in English (US). We will confirm your exact day, hour and time zone before launch. Do not post until you have it.
Platform specifications
Film vertical, 9:16, at 1080x1920 (16:9 is fine for YouTube long-form). Keep text and faces away from the top and bottom edges, where each app puts its buttons. Length limits differ by platform and change often, so check the platform's own page before you film: TikTok · Instagram Reels · YouTube Shorts · X.
Script checker
Paste your script below. The checker flags barred words, numbers and claims. It is a first pass, not a sign-off: a person still reads every script.
The one claim a script may make: "Flat price, zero per‑token fees." (individual plans), word for word.
Flagged: any number, price or "$" amount; "%", "x faster", "best", "better than", "#1", "guarantee"; "ever" after the fees line; anything about your data, privacy, deleting, training or where data is stored; security, encryption or compliance words; "sovereign" (and "citizens"); memory, "personal AI assistant", apps; uploading or bringing your own model; counts of models or languages; "OpenAI-compatible"; calling Enterprise flat; hype words ("revolutionary", "game-changing", "disrupt").
Your tracking link
Every paid creator gets a personal link and code, sent privately with your brief, so the signups you drive are credited to you. Use only your own, and don't share it before you post.
Disclosure requirements by platform
Every paid post is marked, on screen and in the caption. Payment follows verified disclosure. Rules: FTC Disclosures 101. The platform label alone is not enough: also use the copy-paste wording in the checklist.
| Platform | What to do | Shows as | Source |
|---|---|---|---|
| TikTok | Tap "Add label" > "Paid partnership" and tag Denizen Blu | "Paid partnership" banner | TikTok Branded Content Guide |
| Advanced Settings > "Add paid partnership label", tag Denizen Blu | "Paid partnership with" under your name | Instagram Branded Content Help | |
| YouTube | Upload details > tick "Paid promotion" | "Includes paid promotion" in the player | YouTube Paid Product Placements Help |
| X | Start the post with #ad (in a thread, start each post with #ad) | #ad before any link or fold |
Before you post: one-minute checklist
Review first: send your script, then your draft, to your Denizen Blu contact before you post. Don't post until your draft is approved in writing.
- Your working access is confirmed and you have used the product yourself.
- Your personal tracking link opens the signup page (test it once).
- Disclosure is in the first caption line and on screen (and said out loud if the video has voice).
- The platform's paid-partnership setting is switched on.
- The only product claim is "Flat price, zero per-token fees.": no prices, numbers, privacy, security or memory claims.
- Your draft was approved in writing, and you post inside the window.
Copy-paste first caption line: TikTok, Instagram, YouTube: "Ad: paid partnership with Denizen Blu". X: "#ad Paid partnership with Denizen Blu". Video: show "Ad: paid partnership with Denizen Blu" on screen from the first seconds, long enough to read (throughout a livestream), and if the video has voice, say "This video is sponsored by Denizen Blu" in the first seconds. Disclose on every post, story, livestream or bio link that mentions Denizen Blu, in the same language as the post. Keep the platform label on as well.
Links: don't publish until your link and posting time are confirmed.
Brand kit and mood
#1479FFBright blue #4AA5FFLight blue #6FB7FFNavy #07111FFont: Inter · Download SVG
The look: dark, calm, focused, the brand blue, real people building. Illustrative scenes, not product shots: show the real product in your own content.
Taglines you may quote
The only product claim in your post is "Flat price, zero per-token fees." These are Denizen Blu's own taglines, for tone. Quote one only as Denizen Blu's line, word for word.
"Build what should exist."
"More Intelligence. A Kinder World."
"Power for Every Possibility."
"Infrastructure should disappear"
Screen recordings and recorded use cases
Where available, clips you can cut into your own video when you cannot film a flow yourself. Ask your Denizen Blu contact.
Examples of what we're looking for
The kind of video we mean. These promote other products: borrow the format, hook and tone, never the wording.
- Nicholas Renotte: "I tried getting LLMs to work together using ACP (Agent Communication Protocol)"
Hands-on build: one real task, tried on camera, with the code shared. - Riley Brown (Short): "Can Claude build a cross-platform AI app?"
Short-form hook: a concrete developer outcome, built and shown. - Fireship: "Every app on Earth is now open source... whether it likes it or not"
Disclosed sponsor done well: the sponsor is named up front and the video stays useful.
Creators worth studying for the style
Real TikTok creators working in this space. Watch how they open, how long they hold a screen, and how little they oversell.
Reference only. These are not partners, not endorsements.
The four things that are not negotiable
Everything above is about what you make. This is about how the launch works.
One posting window
Every creator posts inside the same window, on the same day. It is the only coordinated thing in the programme and it is where the effect comes from. We confirm the day and hour with you before launch.
Working access before the window opens
Not on the day. You cannot show a product doing a job you have not done. If your access is not working, say so immediately.
Your own tracking code
You get a link and code that belongs to you, so the signups you drive are credited to you rather than the pool. If you have not been given yours, ask before you post.
Disclosure is a condition of payment
Not a courtesy and not a formality. The exact wording is in the checklist above. A post edited to remove it has not met the brief.